Client: so we want a new creative that really goes beyond our existing brand, something we’ve never seen before.
Me: but won’t that be an issue with your brand team?
Client: no, we want this.
~ Presented amazing creative ~
Client: so we need to use our current brand, can you give us some rationale as to why you’ve changed things so much?
Me: yeh, I’ll just forward you back the email where you asked us to do exactly this.
In the words of Frankee – FU Right Back.