FU Right Back

Client: so we want a new creative that really goes beyond our existing brand, something we’ve never seen before.

Me: but won’t that be an issue with your brand team?

Client: no, we want this.

~ Presented amazing creative ~

Client: so we need to use our current brand, can you give us some rationale as to why you’ve changed things so much?

Me: yeh, I’ll just forward you back the email where you asked us to do exactly this.

In the words of Frankee – FU Right Back.

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