I was asked to come up with a campaign strapline for a drink about goodness, health and hydration. But without using any of those words because they legally can’t claim goodness, health or hydration.
Close the M4
A client once asked us to ‘close the M4’ as their company president was flying into London from Heathrow and didn’t want to be stuck in any traffic.
Beach a whale
During a press trip in South Africa, a client once asked if we could find someone who could ‘beach a whale’ as it’d be a great photo opportunity and experience for media to help push it back in the sea.
Why are we using this font?
Client: This font makes everything to hard to read, why are we using this font?
Agency: It’s your brand font.
Give me another word for Africa
I once worked as a copywriter for a client developing a TVC about Africa. After the first script review, client feedback was: “Give me another word for Africa.”
Voices
- https://www.linkedin.com/pulse/dear-ad-land-we-need-chat-bullying-mental-well-being-julian-esposito
https://www.linkedin.com/posts/moeys_stoptheburn-activity-6761891050505220096-S3Ou
If you’ve written a post about toxic culture in agencies, drop us an email at theincumbentagency@gmail.com
Resources
- https://www.askamanager.org/2015/08/i-think-im-burning-out-what-should-i-do.html
- https://www.madeofmillions.com/dearmanager/
Have more to contribute? Drop us an email at theincumbentagency@gmail.com